Alex Lloyd-Jones is a London based designer specialising in Industrial Design, UX and 3D Visualisation. Currently doing an apprenticeship with  Apple Designer Eli Guerron.

During Alex’s apprenticeship Eli taught him everything from the ground up. Starting with simple graphic design exercises, which were designed to hone his eye for aesthetics and open up his creativity. Overtime, Alex progressed into doing his own personal projects.

Alex is thoughtful and detail orientated in his approach. He loves the challenge of creating a product that both looks and works beautifully. Drawing is a primary tool for exploring ideas. Alex then sculpts and refines his ideas through polygon modelling. Finally, he uses lighting, much like a painter would, to describe an object and tell its story.